Mint Explainer: From Aishwarya Rai to Karan Johar, why Indian celebs are lawyering up for their personality rights

This month alone, Aishwarya Rai Bachchan, Abhishek Bachchan and Karan Johar have asked the Delhi High Court to protect their personality rights. They hope to join Amitabh Bachchan, Anil Kapoor and Jackie Shroff, who have already secured such legal safeguards. Why the sudden surge?