Livemint

India's festive wallet: Family, discounts and emotions drive festive overspending for Gen Z across states, finds report

Festivals push up spending for 60% of Gen Z shoppers in India, a YouGov and Rukam Capital report finds. Family expectations are biggest trigger for overspending and online search (41%) has overtaken personal judgement (39%) as the top source of gift ideas, with 25% already using AI to suggest gifts.