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Markets / The Economic Times

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How small-town India gave D-St its next big IPO: The Meesho story

Meesho's upcoming IPO highlights the rise of India's digital economy, driven by small towns. The company built its success by empowering micro-entrepreneurs and resellers, offering affordable products to a digitally connected 'Bharat'. This strategy has fueled rapid growth, making it a significant player beyond metropolitan markets.

28 Nov 2025 2:21 pm