The Economic Times

From Shah Rukh Khan to Mukul Agrawal: Star-studded Pernia's Pop-Up Shop parent IPO soon after Sebi nod

Luxury fashion platform Pernias Pop-Up Shop is heading for the stock market after Sebi cleared parent Purple Style Labs Rs 660 crore IPO. Backed by celebrity investors, the digital-first brand has posted rapid revenue growth and built a strong domestic and global presence.