According to the Ipsos Predictions 2025 Report , at least 3 in 4 urban Indians polled (76%) have higher hopes and optimism from Circa 2025 expecting it to be more favourable for them, compared to the year 2024. Interestingly, India has exhibited the sharpest drop of -11 percentage points this year compared to the opinion captured about prospects of 2024, asked last year around the same time. This year, India was ranked 13th in the pecking order among 33 countries, in comparison 71% global citize

Sandisk Corporation previewed its new corporate branding and creative direction, signaling a debut of the companys comeback launch as a Flash and memory technology creator, planned for early 2025. The company's new creative direction, defined by a 'Mindset of Motion', reflects a forward-thinking approach aimed at creating opportunities for people. The philosophy seeks to bridge the present and future, fostering collaboration and progress. Enabling people to experience the potential of their data

Shreyas Media, a division of Aadhyasree Infotainment, has secured the rights for advertising, activities, and vending zones at the Maha Kumbh Mela 2025. The company plans to create advertising opportunities using hoardings, pole branding, charging stations, sky balloons, activity zones, and food vending machines. According to the official website of Maha Kumbh 2025, the Prayagraj Mela Authority has selected a group of vendors, including Crayon Advertising Ltd and Vritti Solution, to manage the a

Meta has been fined 251 million (approximately $263 million) by Irelands Data Protection Commission (DPC) for a Facebook security breach disclosed in 2018 . The incident, which affected millions of users globally, resulted in the unauthorised access of personal data, including the accounts of roughly three million users within the EU and European Economic Area (EEA). The penalty, issued on Tuesday under the European Unions General Data Protection Regulation (GDPR), is one of several fines the co

Companies in India believe AI is essential for business success in 2025, showcasing the highest sentiment globally, according to the Freshworks AI Workplace Report . With 79% of organisations planning to increase AI budgets and an anticipated 41% average rise in spending from 2024, the largest globally. India is setting new benchmarks in AI integration and innovation, driven by confidence in its ROI. Image: Freshworks AI Workplace Report The r eport surveyed 4,000 professionals, including C-suit

As a kid, CID was more than just a show it was a part of my daily routine. When the show ended in 2018, it felt like a small piece of our childhood was gone. But in 2022, something special happened, Dunzo brought back ACP Pradyuman in a clever, nostalgic ad. Soon, brands like Nykaa, boAt, and Colgate followed, bringing these beloved characters back to life . CID isnt the only nostalgic return, this Diwali, Mia by Tanishq brought back Zeenat Aman, dancing to Toh baat ban jaaye , for their disco

Television advertising in India has displayed remarkable resilience despite facing a marginal decline in ad volumes during the first three quarters of 2024. According to the latest TAM AdEx report, ad volumes on television dropped by just 2% compared to the same period in 2023. Quarterly trends revealed growth, with a 5% rise in ad volumes during April-June 2024 and a modest 1% growth in the subsequent quarter of July-September. The Food & Beverage sector led the advertising categories with a co

Google has unveiled Gemini 2.0 , the latest iteration of its multimodal AI model, designed to redefine how users interact with information and AI-driven tools. Gemini 2.0 is the companys advanced AI model, offering a suite of new capabilities that enable it to operate as an agentic AI. The system is capable of understanding the world, planning complex tasks, and acting with user supervision. It features native multimodal input and output capabilities, such as text, images, video, and audio, alon

The Indian Street Premier League (ISPL) Season 2 auction witnessed intense bidding wars as six teams used the opportunity to build strong teams for the upcoming second season of the league, scheduled to be played at the Dadoji Kondadev Stadium in Mumbai from January 26 to February 15, 2025. The mega auction took place in Mumbai with 350 players, selected from 55 cities through extensive trials, going under the hammer. As the bidding gathered pace, a total of 96 players were selected by six teams