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Lucknow News

The Times of India

Lucknow / The Times of India

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The modern Pied Piper: How Gen Z gets swept up by trends, hype and false certainty

Modern Pied Pipers leverage emotional conditioning, not outright lies, to attract followers, particularly Gen Z. They offer catchy certainties and promises of success, leading to disappointment and eroded trust when these promises collapse. The solution lies in emotional discipline and critical thinking, not blind skepticism.

8 Feb 2026 8:07 am