The Economic Times

Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

In India, Millennials are leading the adoption of artificial intelligence for shopping, with 84 percent using AI tools. Gen Z follows closely at 74 percent, showcasing a growing trend across age groups. The report reveals that India ranks second globally for AI shopping adoption, with 76 percent of consumers utilizing such tools. Trust in AI-powered shopping is notably high in India, with 87 percent expressing confidence in AI tools.