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How did AlUla in Saudi Arabia stay hidden for centuries and what is drawing the world to it today

Once a remote desert expanse, AlUla in Saudi Arabia is now a global heritage tourism hotspot. Its ancient Nabataean tombs and inscriptions, recognized by UNESCO, are drawing visitors alongside surreal landscapes. Strategic development and unique events, from celestial alignments to cultural festivals, are transforming this historic site into an immersive destination where past and present converge.