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The Times of India

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Why do clocks in advertisements almost always show 10:10? Here's the real reason

Watch advertisements frequently display the time 10:10 for visual balance. This specific time creates a pleasing V shape with the hands. The arrangement also ensures logos and dial details remain clearly visible. Psychologically, this hand position resembles a smile, making the product appear friendly. This deliberate choice enhances the watch's overall aesthetic appeal in marketing.

10 Jul 2026 11:16 pm