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The Times of India

Others / The Times of India

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The cold truth: Why your fridge is quietly killing the flavour of your tomatoes

Storing tomatoes in the refrigerator can destroy their flavour and texture. Scientific evidence shows that cold temperatures cause irreversible damage to the volatile compounds responsible for a tomato's taste and aroma. For optimal flavour, keep tomatoes at room temperature, away from direct sunlight. Overripe tomatoes are best used for sauces or frozen for later use.

15 Apr 2026 2:00 am