The Times of India

The 7-year itch is real - But now its hitting in just 3 years: What changed about modern love?

Modern marriages are experiencing a 'three-year itch,' a phenomenon arriving much earlier than the traditional seven. Rapid relationship development, technoference, and burnout are contributing factors. Couples are advised to pause, communicate openly, rediscover individual joys, and proactively seek counseling to rekindle intimacy and build lasting connections.