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The Times of India

Others / The Times of India

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Psychology says sweet cravings are linked to a pattern most people dont notice

Unexpected sweet cravings often signal your brain seeking relief, not hunger. Stress, fatigue, and emotional strain trigger the release of cortisol, pushing us towards quick energy sources like sugar for comfort. This learned association, amplified by sleep deprivation, explains why these urges appear when we're drained. It's a response to pressure, not appetite.

21 Jun 2026 6:18 pm