The Times of India

Japan puts farmers' photos inside fruit boxes; Harsh Goenka says India should learn from it

Japanese farmers are placing grower photographs on produce packaging to foster consumer trust. This practice has initiated discussions about its potential adoption within India's agricultural sector. Supporters believe it offers farmers recognition and enhances consumer connection to food. However, critics highlight logistical challenges and potential environmental impacts of this idea. The debate continues regarding the feasibility and consequences of replicating this initiative.