The Times of India

All-night parties and late-night goals: Can the FIFA Football World Cup finally match cricket fever in India?

Indian pubs and bars transform into fan zones for the FIFA World Cup. Venues upgrade screens and menus to attract football enthusiasts during late-night matches. While cricket remains dominant, the World Cup significantly boosts business for these establishments. Football's popularity grows among young urban consumers, especially during major tournaments. This event offers a key business opportunity for India's nightlife industry.