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Will Tim Cook launch iPhone 18 series on September 9? Heres who could lead Apples big event

Tim Cook, the former CEO of Apple, has been the face of the companys biggest announcements for more than a decade. He always steps onto the stage with the energy and synergy of the company, always promising new premium upgrades. But this year, things seem to have shifted, as he has taken a step back from his usual responsibilities. The responsibilities have been handed over to John Ternus (on September 1), after 15 years at the top.