Laga Chakka, Toh Inaam Pakka - Zupee Turns IPL 2025 Sixes into Winning Moments

To amplify the campaign's impact, Zupee has teamed up with cricketing legends Harbhajan Singh, K. Srikanth and renowned sports presenter Jatin Sapru to engage & entertain fans through a series of relatable and humorous ad films that celebrate the spirit of cricket. The videos draw a clever parallel between the defining moments of cricket and the excitement of playing online ludo, cementing Zupee as the ultimate destination for fans who live and breathe the game. Whether a fan is celebrating a six, holding breath before a toss, or missing the action on a rainy day, they can keep the excitement alive by playing on Zupee.