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Jammu & kashmir News

Daily Excelsior

Jammu & kashmir / Daily Excelsior

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Women Leading J&Ks Socio-Economic Shift

Ankit Patel ankitpatelkonch508@gmail.com To grasp the grit of J&Ks startup boom, look at 23-year-old Prathishtha V Johar from Poonch. Forgoing a corporate architecture career in Mumbai, she returned home in 2024 to launch Johar Highlands, an agribusiness taking authentic Himalayan and GI-tagged Sulai honey to the global stage. Though she quickly built a network of 150+ local beekeepers, Prathishtha faced steep hurdles, surprisingly low honey consumption within J&K and a severe lack of advanced testing labs needed for certification. Unfazed, [] The post Women Leading J&Ks Socio-Economic Shift appeared first on Daily Excelsior .

8 Mar 2026 4:57 am