Marlboro magic: How Godfrey Phillips shares doubled money in 2025 while ITC sulked in a corner

Godfrey Phillips is challenging ITC's dominance in the Indian cigarette market, with Marlboro's aggressive rollout capturing younger, aspirational smokers. While ITC stock has fallen, Godfrey Phillips shares have seen a massive surge, driven by superior volume and revenue growth. This shift highlights rising competitive intensity and market share loss for the incumbent.