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Next Apple event 2026: October 28 date, time and what to expect

Macworld Apples Pro and Tell media experience takes place in Los Angeles today, Wednesday, October 28, 2026, starting at 10 a.m. Pacific / 1 p.m. Eastern / 5 p.m. U.K. The announcements have already begun. Apple unveiled the iPad mini with A20 Pro on October 26, followed by the M6 MacBook Pro and M6 iMac on October 27. Attention now turns to the rumored OLED touchscreen MacBook Pro , which Apple has not yet announced. Follow our Pro and Tell live coverage for the latest developments. This will be Apples second launch event this October. The company announced HomeView , HomePod mini 2 , a new Apple TV 4K and the Apple Home Collection at its Welcome Home launch on October 13, 2026. Apples annual event calendar typically includes WWDC in June and the iPhone event in September , with additional launches sometimes taking place in spring and October. Dates are rarely confirmed far in advance, but past schedules and reliable reporting offer clues for anyone planning to buy a new Apple device . Heres everything we know about Apples next event, including the date, start time, expected announcements and what could follow. When is Apples next event in 2026? October 28, 2026: Apples confirmed Pro and Tell media experience in Los Angeles. Apple has invited selected media to a product experience in Los Angeles on October 28, starting at 10 a.m. Pacific / 1 p.m. Eastern / 5 p.m. U.K. However, a product announcement could arrive earlier. Over the past few days, Apple has published its announcements at around 6 a.m. Pacific / 9 a.m. Eastern / 1 p.m. U.K . Apple has spread this weeks launches across several days. The iPad mini was announced on October 26, followed by the M6 iMac and standard 14-inch M6 MacBook Pro on October 27. Todays media experience will give invited journalists an opportunity to see Apples new products. A redesigned touchscreen MacBook Pro is expected. What time is Apples October 28 event? The Pro and Tell media experience in Los Angeles will start at 10 am Pacific. Thats the following times elsewhere in the world: Los Angeles 10 am PDT New York 1 pm EDT U.K . 5 pm GMT (the U.K. clocks change before this event.) Paris/Berlin 6 pm CET India 10:30 pm IST Perth 1 am, October 29 Adelaide 3:30 am, October 29 Sydney/Melbourne 4 am, October 29 New Zealand 6 am, October 29 This wont be broadcast as a keynote. What has Apple announced ahead of its October 28 event? iPad mini with A20 Pro: Announced October 26, with an OLED display and a thinner, lighter design. M6 MacBook Pro: Announced October 27. This updates the standard 14-inch model while retaining its familiar design and non-touchscreen display. M6 iMac: Announced October 27, bringing a new processor and improved connectivity to the existing 24-inch design. Apple announced the iPad mini with A20 Pro on October 26, followed by the M6 iMac and standard 14-inch M6 MacBook Pro on October 27. Preorders for the three new products begin October 28, with availability from November 6. What will Apple announce at its next event? Apple is expected to introduce redesigned MacBook Pro models with OLED touchscreens, lighter bodies and M5 Pro or M5 Max processors on October 28. OLED touchscreen MacBook Pro : Apples first touchscreen Macs with OLED displays, a lighter design and M5 Pro or M5 Max chips. Apple exec Greg Joswiaks X post on October 19 was a strong indication that the MacBook Pro will be the headliner for the event: Cant wait to pro and tell next week. pic.twitter.com/3wUkxwq35i Greg Joswiak (@gregjoz) October 19, 2026 Will Apple livestream the second October event? Apple hasnt confirmed a livestream for the Los Angeles gathering, which is billed as a hands-on media experience rather than a traditional keynote. Apple has already announced a new iPad mini and M6 Macs ahead of the gathering. For updates on any further announcements and reports from the media experience, follow our Pro and Tell live blog . Apple event calendar 2026: What has Apple launched this year? Timescale Event theme Dates Products January Product announcements January 26 Launched: 2nd generation AirTag March Special Experience March 2-4 Launched: iPhone 17e, MacBooks Neo, Pro & Air, iPad Air March Product announcements March 16 Launched: AirPods Max 2 June WWDC June 8 Unveiled plans for: iOS, macOS, other software, AI and Siri September iPhone event September 9 Launched: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, new Apple Watch, AirPods 5 August Product announcements August 25 Launched: Mac Studio with M5 Max and M5 Ultra, Mac mini with M6 and M5 Pro October Welcome Home Apple Experience October 13 Launched: HomeView, HomePod mini 2, new Apple TV, and Apple Home Collection October Product announcements October 26 OLED iPad mini October Product announcements October 27 M6 14-inch MacBook Pro, M6 iMac October Pro and Tell Media Experience October 28 confirmed Rumored: Touchscreen MacBook Spring 2027 TBC TBC Expected: iPhone 18, iPhone 18e, iPhone Air 2 Apple has held four events so far in 2026, including its March and October hands-on Experiences. On March 4, the company invited select media to hands-on experiences in multiple locations. In the run-up to that date, Apple launched several products via press release, including the iPhone 17e , M4 iPad Air , and M5 Pro and M5 Max MacBook Pro , M5 MacBook Air and the MacBook Neo . The second event was WWDC , which began with a keynote on June 8. At the WWDC keynote Apple outlined the upcoming changes to its operating systems, including iOS 27 and macOS 27 Golden Gate . In August Apple issued press releases to announce the new Mac mini and Mac Studio . At the September 9 event Apple unveiled the iPhone 18 Pro and Pro Max , a foldable iPhone Duo , a new Apple Watch Series 12 and Ultra 4 , and AirPods 5. Apples October 13 Welcome Home announcements included HomeView , a new smart-home display with a 7-inch touchscreen; HomePod mini 2 ; a fourth-generation Apple TV 4K with an updated Siri Remote; and the Apple Home Collection , a range of cameras, doorbells, locks, and thermostats developed with accessory partners. Calendars at the ready. Foundry FAQ 1. How far in advance does Apple announce an event? Apple usually announces its events around one to two weeks before they take place, although the timing varies. The October 13, 2026 Experience was announced just five days in advance. Apple also sometimes chooses to announce products via press release without holding an event. 2. How long do Apple Events usually last? Apple keynotes usually last between one and two hours and feature the CEO alongside various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter. For example, the September 2024 keynote event was 1 hour 38 minutes. 3. What time do Apple events normally start in U.S., U.K. and other global time zones? Apples keynote events tend to start at 10 am PT or 1 pm ET. That translates to the following times in the countries where most of our readers live: U.S. : 10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT Canada : as above, plus 2 pm ADT U.K. : 6 pm Europe : 7 pm CEST, 8 pm EEST India : 10:30 pm IST Australia : next day 1 am AWST, 2:30 am ACST, 3 am AEST New Zealand : next day 5 am NZST The timings are generally the same for all Apple Keynotes, but can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on November 1, while in the U.K. they change on October 25). Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K. The event on October 13, 2026 started at 9 am in New York, 2 pm in the U.K. If Apple doesnt hold an event and instead just issues a press release, that usually happens around 8 am PT, 11 am ET and 4 pm U.K. time. 4. How often does Apple hold events? There can be as many as four Apple events in a year: Spring Event WWDC in June iPhone Event in September Late Fall Event in October This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesnt hold a spring event at all. In 2025 Apple only held two events, preferring instead to announce new products via press release. 5. Will there be a live stream at the next Apple Event? There was no public livestream for the October 13 Experience and one isnt expected for the October 28 event. Apple usually livestreams the iPhone announcement in September and the WWDC keynote in June. 6. Does Apple ever announce products without an event? Apple frequently announces products without a keynote event, often opting for press releases or multi-day announcement windows. In recent years, the company has increasingly reserved its large-scale media events for major flagship launches, such as the primary iPhone lineup in September, while using press releases for iterative updates or chip bumps that may not warrant a full hour-long presentation. 7. How to watch an Apple event Apple events are typically broadcast across several digital platforms, allowing viewers to tune in from almost any device. While the company previously restricted access to its own hardware or the Safari browser, these barriers have been removed in recent years. You can access live Apple presentations through the following official channels: YouTube : This is often considered the easiest way to watch. Apple streams its keynotes live on its official YouTube channel, which can be accessed via any web browser or the YouTube app on smartphones, tablets, and smart TVs. Apple.com : The company hosts a dedicated Events page on its official website. Apple TV App : The stream is available within the Apple TV app on iPhone, iPad, Mac, and Apple TV hardware. Keynotes are usually listed in the apps lineup a day or two before the event begins. Apple Podcasts : Apple also showcases its events through the Podcasts app on Apple devices, where you can watch the video presentation. We usually run a Live Blog which will provide minute-by-minute text updates and analysis as products are announced. Following the end of the event, detailed breakdowns will also be available on the Macworld Podcast, which can be found on Spotify, Soundcloud, and Apple Podcasts. Will Apple have a second October event in 2026? Apple Apple has already unveiled new products on October 13atanAppleExperienceinNewYork, but a second October product showcase is set for October 28, this time in Los Angeles. Will Apple hold a spring event in 2027? John Ternus: Apples new CEO. Michael Simon / Foundry Apples spring events have become increasingly unpredictable. The company has not held a traditional spring event since May 2024, although it did invite members of the media, including Macworld, to a Special Apple Experience in 2026. Rather than a keynote presentation, the March 4, 2026 gathering was a hands-on showcase that followed three days of product announcements, including the MacBook Neo, iPhone 17e, and M5 MacBook Air. Will Apple take a similar approach to spring product launches in 2027? Its certainly possible. The format appeared to work well, allowing each product announcement to receive its own media coverage rather than competing for attention during a single event. Apple is expected to release three iPhone models in spring 2027 or it could be two new iPhones, with the Air and iPhone 18 merging. iPhone 18 (base model) iPhone 18e iPhone Air 2 Apple may also update the MacBook Air with an M6 processor in spring 2027. When is WWDC 2027? Foundry When is the WWDC keynote? In 2026 the WWDC keynote was on Monday June 8. In 2025 it started on Monday June 9. We expect WWDC will start on Monday 7 June in 2027. WWDC generally runs from the Monday to Friday in the second week of June. What Apple could launch at WWDC WWDC is Apples big developer event at which it reveals plans for the operating systems that run on Apple hardware. In June 2027 we expect Apple to unveil details of iOS 28, iPadOS 28, macOS 28, updates to watchOS, tvOS, HomePod software, and an update to Apples visionOS. Apple sometimes announces new hardware at WWDC, usually the high-end models targeted at power users, so we could see new Macs. Following the keynote on Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article. What did Apple launch at past events? So far in 2026 Apple has held an experience, which rather than being an event in the traditional sense, was a chance for journalists to get a look at products Apple had launched in the days prior, including MacBook Neo and iPhone 17e. The company also hosted the WWDC keynote on June 8, at which it revealed its plans for Apple Intelligence and Siri in iOS 27, macOS 27 and the other operating systems. Apple held its iPhone launch event on September 9 at which the iPhone 18 Pro and Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 launched. Plus Apple has unveiled new Home focused products (HomeView, HomePod mini 2 and Apple TV 4K) at a Welcome Home experience on October 13. In 2025 Apple only held two events. The first was its Worldwide Developers Conference ( WWDC ) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches , new AirPods Pro and the new iPhones for 2025 . Apple doesnt have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5. Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches. In 2024 , Apple held three events: one on Tuesday, May 7, at which it launched new iPads; a keynote to kick off WWDC on June 10; and an event on September 9 at which Apple unveiled the new iPhone 16 , Apple Watch Series 10 and the AirPods 4 . In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release. In 2023 there were three events: WWDC in June, an iPhone event in September, and Apples second fall event on October 30 (or after midnight on October 31 if you werent in the U.S.). In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though. Foundry When were Apples past events? Spring Apple events have been held on the following dates: 2026: Experience Wednesday March 4 2025: No event 2024: Tuesday May 7 2023: No event 2022: Tuesday March 8 2021: Tuesday April 20 2020: No event 2019: Monday March 25 2018: Tuesday March 27 2017: No event 2016: Monday March 21 2015: Monday March 9 2014: No event 2013: No event 2012: Wednesday March 7 WWDC events have fallen on the following dates: WWDC 2026: June 8 (8-12) WWDC 2025: June 9 (9-13) WWDC 2024: June 10 (10-14) WWDC 2023: June 5 (5-9) WWDC 2022: June 6 (6-10) WWDC 2021: June 7 (7-11) WWDC 2020: June 22 (22-26) WWDC 2019: June 3 (3-7) WWDC 2018: June 4 (4-8) WWDC 2017: June 5 (5-9) Here are the past few Apple September event dates: 2026: Wednesday, September 9 2025: Tuesday, September 9 2024: Monday, September 9 2023: Tuesday, September 12 2022: Wednesday, September 7 2021: Tuesday, September 14 2020: Tuesday, September 15 2019: Tuesday, September 10 2018: Wednesday, September 12 2017: Tuesday, September 12 In the past, Apple has held a second fall event on the following dates: 2026: Tuesday,October13AppleExperience 2025: No event 2024: No event 2023: Monday, October 30 2022: No event 2021: Monday, October 18 2020: Tuesday, October 13 and Tuesday, November 10 2019: No event 2018: Tuesday, October 30 2017: No event 2016: Thursday, October 27 2015: No event 2014: Thursday, October 16 2013: Tuesday, October 22 2012: Tuesday, October 23 2011: Tuesday, October 4

28 Oct 2026 5:18 pm