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The Times of India

Gossip / The Times of India

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How Bollywood Is Changing: The corporatisation of film production

In a groundbreaking turn of events, Bollywood's legendary studios are welcoming hefty corporate investments, marking a transformative era in the industry. Recent transactions such as Dharma Productions selling a stake to Adar Poonawalla and Universal Music Group's financial backing of Excel Entertainment epitomize a shift toward structured financing, brand leverage, and international expansion.

6 Jan 2026 3:35 pm