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The Times of India

Gossip / The Times of India

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Dhurandhar 2 marketer EXPLAINS no promotions; 'Don't kill...'

Anticipation for 'Dhurandhar 2' is high, yet promotions are deliberately minimal. Marketer Varun Gupta explains this strategy aims to maintain audience excitement, likening it to offering a starter to build appetite for the main course. This approach, a risk for the first film, is now a confident tactic, focusing on the product's inherent appeal rather than overt selling.

8 Feb 2026 11:15 am