The Economic Times

Why do people colour their hair? The psychology, fashion trends and personal reasons behind it

Millions globally embrace hair colouring, transforming their look for diverse reasons. From masking grey strands to embracing bold self-expression and following fleeting fashion trends, changing hair colour offers a psychological boost and a sense of renewal. This ancient practice has evolved into a powerful tool for identity, allowing individuals to reinvent themselves and stay current with evolving beauty standards.