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When Alpha Beats Gamma: Kids of the algorithm age reshape Content & Culture

Gen Alphachildren born between 2010 and 2025are growing up in a fully digital world shaped by gaming, algorithms and meme culture, making their language, behaviour and content consumption very different from earlier generations, according to a study by the Advertising Standards Council of India and Futurebrands Consulting.

18 Mar 2026 11:50 am