The Economic Times

Vijay factor in Tamil Nadu Elections 2026: Can Thalapathy turn star power into political gains?

Superstar Joseph Vijay's Tamilaga Vettri Kazhagam (TVK) enters the 2026 Tamil Nadu elections, introducing a significant third dimension to the DMK-AIADMK rivalry. Vijay's massive fan following and anti-establishment stance offer a compelling alternative, but his party's solo gamble faces challenges in building grassroots strength against established parties.