The Economic Times

To avoid margins getting drenched, Companies fold back discounts as cost clouds hang low

Companies are also putting fewer products on sale, signalling a shift away from aggressive promotions despite ongoing end-of-season sales, said industry executives. Electronics and smartphone brands have cut direct discounts on maximum retail prices, cashback offers and card-based promotions by 5-7 percentage points compared to last year, according to market tracker Counterpoint Research.