The Economic Times

Taylor Swifts identity under siege? Pop icon takes legal action as AI deepfakes spiral out of controlIs this a preemptive strike against AI misuse?

Singer Taylor Swift has filed new trademarks for her voice and image. This move comes as concerns about AI deepfakes and misuse of celebrity likenesses rise. Swift's company filed applications for her performing image and specific spoken phrases. This action offers an extra layer of protection against unauthorized AI exploitation.