The Economic Times

Speciality tea market triples to 1,000 crore in 5 years, driven by Gen Z, millennials

India's speciality tea market has tripled to 1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.