The Economic Times

Show of hands: Handcare has become the next big thing in skincare in the West. India is catching up

A viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new beauty category alongside skincare and nailcare. Experts say the trend gained momentum after the pandemic, when frequent use of soaps and sanitisers exposed skin damage and ageing.