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Global Business News

The Economic Times

Global Business / The Economic Times

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RBI releases final guidelines on marketing, sales incentives of financial products

The RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs to incentivize their own staff. New norms, effective January 1, 2027, aim to prevent aggressive sales and mis-selling, defining digital marketing intermediaries as DSAs/DMAs. Mis-selling will be assessed based on the customer's profile at the time of sale.

15 Jun 2026 8:59 pm