The Economic Times

Quote of the Day by Sigmund Freud's nephew Edward Bernays: 'The great enemy of any attempt to change mens habits is inertia. Civilization is limited by inertia'

Edward L. Bernays, a pioneer in public relations and nephew of Sigmund Freud, work influenced unimaginable parts of our history, including the American breakfast, Womens decision to smoke and more. In one of his quotes, Edward Bernays says the great enemy of any attempt to change mens habits is inertia. Civilization is limited by inertia.