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Global Business / The Economic Times

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PM Modis Melody gift to Meloni boosts Parle buzz

Meloni described Melody as a very very good toffee in a short video that quickly went viral, riding on the already popular 'Melodi' meme culture around the two leaders' social media camaraderie and triggering a spike in searches and purchases of the decades-old confectionery brand.

21 May 2026 6:00 am