The Economic Times News

Nike stock today: Why NKE is surging after Apple CEO Tim Cooks biggest insider buy in over a decade

Nike stock today: Nike stock saw a significant jump after Apple CEO Tim Cook doubled his personal investment. Cook purchased shares worth approximately $3 million, signaling strong confidence in Nike's recovery plans. This move comes as Nike navigates challenges like declining margins and slower sales in China. The company is implementing new strategies to revive demand and strengthen its brand.