The Economic Times

Nearly half of Indias online orders are still COD. Why cash on delivery isnt fading in the UPI era

Cash on delivery continues to drive India's online shopping. Many first-time buyers, especially in smaller towns, prefer to pay after receiving goods. This method builds trust where digital payment familiarity is growing. Businesses are using data to manage COD risks. As digital literacy and logistics improve, prepaid orders will increase, but COD remains a key entry point for many.