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Global Business / The Economic Times

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ITV and Sky reshape British TV landscape with $2.1 billion deal

Comcast's Sky is acquiring ITV's broadcast channels and streaming service for 1.6 billion, aiming to create a British media giant capable of challenging global streaming players. This landmark deal, set to face regulatory scrutiny, combines the UK's largest free-to-air broadcaster with a leading pay-TV provider. The merged entity will dominate the UK TV ad market.

6 Jul 2026 2:25 pm