The Economic Times

How Vijays TVK won Tamil Nadu: From whistle to squirrel, the six-phase chronology of Thalapathy's 'victory-path'

Vijay Thalapathy Election Result: Tamilaga Vettri Kazhagam (TVK) secured 108 seats in Tamil Nadu, falling just short of a majority. This electoral success is attributed to a long-term organizational strategy by actor-turned-politician Vijay, which involved converting fan networks into welfare groups, testing electoral waters through independent candidates, building a disciplined cadre, and leveraging a distinct campaign symbol and established volunteer networks for effective mobilization.