The Economic Times

Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Heres how some built to last

Indias Covid-era hobby economy spanning gardening, baking, fitness and pet care has evolved into a 1.5-2 lakh crore market, though not all businesses born during lockdown survived. What started as coping mechanisms during confinement later turned into startups and livelihoods.