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Global Business News

The Economic Times

Global Business / The Economic Times

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From BTS to bibimbap: How the Korean Wave quietly conquered India's imagination

South Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substantial economic ties and foreign investment. Korean brands are deeply embedded in India's consumer market across various sectors. Bilateral trade and investment are expanding, covering advanced manufacturing and technology. This partnership aims to build resilient ecosystems from chips to ships.

22 Jul 2026 1:53 pm