The Economic Times

'Don't...': Steve Jobs' mantra to Tim Cook that guided him through 15 years as Apple CEO

Tim Cook is stepping down as Apple CEO after a nearly 15-year tenure, during which the company's market value surged over $3.6 trillion. He will transition to executive chairman, with John Ternus taking over as CEO. Cook's leadership was guided by Steve Jobs' advice to 'do the right thing' and stay true to company values.