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The Economic Times

Global Business / The Economic Times

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Cold snap fires up weak winter sales across north, east India

A sudden cold snap across north and east India has significantly boosted sales of winter products. Health supplements, skin creams, winter apparel, and water heaters are seeing a sharp spike. This offers relief to retailers and companies after a slow start to the season. Industry executives report a 10% to 15% year-on-year sales increase.

8 Jan 2026 12:21 am