The Times of India

Give priority to local artisans: PM Modis festive shopping appeal as Diwali approaches

Prime Minister Narendra Modi urged citizens to support local artisans by prioritizing their products while shopping for festivals. He emphasized that doing so would strengthen the 'Vocal for Local' campaign and promote a self-reliant India. Modi highlighted successful local exports such as makhana and arhar dal to various international markets. Additionally, he discussed efforts aimed at reviving traditional skills and farming practices, including natural cotton cultivation.