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The Times of India News

Entertainment / The Times of India

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'Only 2% of the population watches our biggest hits in theatres': Aamir

At Waves Summit, Shah Rukh Khan and Aamir Khan advocated for more cinema screens to revitalize Indian theatrical business. However, the article argues that the core issue is a content drought, not screen scarcity, as most films fail to attract audiences despite available screens. The industry needs to invest in compelling storytelling to revive audience interest.

19 Dec 2025 3:57 pm