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Entertainment News

The Times of India

Entertainment / The Times of India

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Allu Arjun moves Delhi High Court to protect personality rights

Allu Arjun has approached the Delhi High Court to protect his personality rights, seeking legal recourse against the unauthorized use of his name, image, and voice. This move follows concerns from many stars about digital and commercial exploitation. The petition highlights issues like AI-generated content and unauthorized endorsements, as the actor aims to prevent commercial exploitation of his identity.

17 Apr 2026 1:56 pm