The Economic Times

Macallans India journey: Tapping a growing appetite for luxury, legacy, and craftsmanship

The Macallan is committed to strengthening its connection with consumers in India through meaningful experiences and storytelling. This strategy aims to highlight the brand's heritage and craftsmanship in a local context. As Indian consumers become more discerning, they increasingly value authenticity and quality in luxury spirits. The Macallan plans to deepen partnerships with stakeholders in the luxury market while establishing a locally anchored presence.