Bollywood Hungama

TVFs Family Kirana Store releases three seasons in 10 months; season 3 now streaming on YouTube

The Viral Fever (TVF) has released the third season of Family Kirana Store on YouTube on November 13. The latest season marks a new milestone for the sitcom, which has released three seasons within just 10 months, making it one of the fastest digital show franchises to return with multiple seasons in a short span. The show's continued run reflects its growing audience base and the response to its format. The first two seasons have collectively garnered over 42 million views on YouTube. The third season also expands the show's brand partnership associations. In its previous seasons, Family Kirana Store collaborated with brands such as Maruti Suzuki Super Carry, L&T Finance, Alpenliebe and Center Fruit. These partnerships highlight how digital entertainment properties can offer brands opportunities to become part of storytelling and connect with audiences through content. For the latest season, Campa and Fortune by AWL have joined the show, further extending its brand partnership network. YouTube continues to play an important role in TVF's content strategy. Over the years, the production house has developed several shows and franchises on the platform, many of which have subsequently moved to premium OTT platforms. These include Aspirants, Sapne Vs Everyone, Kota Factory, Permanent Roommates and TVF Tripling. An IMDb report has also identified TVF as the production house with the highest number of shows that have transitioned from YouTube to OTT platforms. This journey highlights YouTube's role as a platform for original storytelling across formats. Along with providing creators an opportunity to develop and build original intellectual properties, the platform allows brands to reach audiences through content-led integrations. Such collaborations can help entertainment properties grow and reach viewers across multiple platforms. Created by TVF and produced by Vijay Koshy, Family Kirana Store Season 3 is directed by Saksham Arora and Hemant Mishra. The series features Shrikant Verma as Gajju Bhaiya, alongside Garima Vikrant Singh, Baishali Sinha and Hemant Mishra. Set in a family-run neighbourhood kirana store, the sitcom revolves around everyday situations, family relationships and the humour that emerges from routine interactions. Its return for a third season within 10 months reflects the continued audience interest in its characters and their everyday experiences. Speaking about the announcement, Vijay Koshy, President, The Viral Fever (TVF), said, The journey of Family Kirana Store has been extremely encouraging for us. Delivering three seasons in just 10 months is a significant milestone and speaks to the response the show has received. YouTube has always been an important part of TVFs content ecosystem, allowing us to build shows, nurture audiences and create properties that have the potential to grow beyond the platform. We have also seen several of our YouTube shows find a home on OTT platforms, and this journey reflects the strength of the ecosystem we have built. Our brand partners have been an important part of this journey, and with Campa and Fortune joining us for Season 3, we are excited to take the franchise forward. With its third season now streaming on YouTube from November 13, Family Kirana Store brings back Gajju Bhaiya and his family for another round of everyday situations, family banter and the familiar happenings inside their neighbourhood store. Also Read : TVF announces Family Kirana Store Season 2; filming to begin next week