Bollywood Hungama

Shah Rukh Khan starrer KING gets a Diwali surprise as Bonus Playing Cards launches limited-edition collectors deck

Shah Rukh Khan starrer KING has inspired a special Diwali merchandise launch, adding a collectible twist to the festive celebrations surrounding the much-anticipated action thriller. Titled BONUS KING, the limited-edition playing card deck has been launched by Bonus Playing Cards as part of the films King Ki Diwali campaign, bringing together the tradition of festive taash parties and the superstars cinematic appeal. Bonus Playing Cards unveiled the collaboration through a teaser video shared on its social media handles. Designed for Shah Rukh Khan fans as well as playing card collectors, the exclusive deck features custom illustrations, movie-themed typography and visual elements inspired by the upcoming film. The artwork incorporates Shah Rukh Khans character imagery into the traditional court cards, giving the deck a distinct identity linked to KING. Each suit features a different stylised portrait of the actor, with custom artwork across the King of Spades, King of Hearts, King of Diamonds and King of Clubs. The collection also includes an exclusive holographic foil King of Hearts card featuring Shah Rukh Khan. The special card is intended to add to the decks collector appeal and distinguish it from regular playing card sets. The BONUS KING deck is available across multiple retail platforms. Customers can order it through Amazon and the official Bonus D2C online store, with all-India delivery. It is also available through Blinkit for quick delivery in select metropolitan cities, including Mumbai, Delhi-NCR and Bengaluru. View this post on Instagram A post shared by Bonus Playing Cards (@bonusplayingcards) The merchandise launch adds another element to the promotional activity surrounding KING, which has continued to generate interest following Shah Rukh Khans birthday celebrations and the updates shared around the project. Directed by Siddharth Anand, KING is produced by Gauri Khan under the banner of Red Chillies Entertainment in association with Marflix Pictures. The film features Shah Rukh Khan in an action-oriented role, with Suhana Khan in a lead role, Abhishek Bachchan playing the antagonist and Deepika Padukone making an extended special appearance. The action thriller is scheduled to arrive in cinemas worldwide on December 24, 2026, placing it in the year-end holiday release window. With the new playing card collection, fans can now bring a piece of the films world to their Diwali celebrations ahead of its theatrical arrival. Also Read: SCOOP: King Akela Hi Kaafi Hai! Shah Rukh Khans King seeks MORE screens than Avengers, Dune and Jumanji COMBINED this Christmas