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BookMyShow-RuPay announces Live Events Passport with exclusive access to Sunburn, Lollapalooza, Bandland & more

RuPay and BookMyShow collaborate for a 'Live Events Passport'. This partnership offers RuPay customers exclusive access to events like Sunburn and Lollapalooza India. Cardholders get early ticket access, priority seating, and VIP perks. The collaboration aims to enhance RuPay's brand engagement. It also targets digitally savvy consumers. This alliance aligns with RuPay's strategy to connect with high-engagement segments.