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Economy News

The Times of India

Economy / The Times of India

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UP bets on temple economy as faith fuels tourists' footfall

Religious travel has become Uttar Pradesh's primary tourism driver, with Ayodhya, Varanasi, and Prayagraj now dominating visitor numbers. This shift, fueled by infrastructure investment, is reshaping the state's economy and creating widespread employment opportunities. However, rapid growth also presents challenges like congestion and environmental strain.

25 Mar 2026 1:38 pm