The Economic Times

Zero-sugar drinks hit the sweet spot as sales double for PepsiCo and Coca-Cola in Sept qtr

During the July-September 2026 quarter, consumer demand for zero-sugar and low-sugar beverages significantly increased across India. PepsiCo reported that sales of its low-sugar drinks doubled, while Coca-Cola also experienced similar gains. Higher sugar prices this year prompted many consumers to shift away from sugary drinks. Companies are prioritizing the production of low-sugar beverages to meet the rising market demand.