The Economic Times

Zee Entertainment earmarks 15% of football subscription revenues for talent development

ZEE Entertainment Enterprises will invest 15% of Zee5's football subscription revenue into developing football talent across India. This initiative aims to identify and train young players nationwide. ZEE's partnership with FIFA until 2034 will support grassroots programs and league structures. The goal is to build a strong talent pipeline and help India compete in FIFA World Cups by 2034.