The Economic Times

'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen Someshwar

Young Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Consumption is rising, especially among women, as alcohol becomes more normalized. The company targets distinct consumer tiers, with luxury expected to lead growth, and uses smaller pack sizes and innovation to drive sales and unlock aspirations.